Did you know that at one point, NASA had to hire marketing pros to convince society that the moon mission was worth it?

The video below was created to be a part of my weekly “So What ?” video series. However, since I went on a tangent during the video (I do not prepare a transcript for video series that are non-technical in nature), I excluded it from the episode. However, I believe the underlying topic is critical and warrants attention. And that topic is- How can we leverage marketing in a more effective way to build a robust trust in AI’s capabilities?

I thought that someone might find this clip insightful, so I decided to publish it as a video titled “Random AI Bytes”. But take a few minutes to think about the role of Marketing in establishing AI firmly within businesses and society.

When I started my research paper binge last year in the area of AI and LLMs, I came across tons of papers from Google scholars, some of them almost a decade old. Imagine the head start that Google had when it comes to perception building. The fact is, by the time ChatGPT arrived, Google could have created such a massive brand perception in AI that you would only think about Google when you thought about AI. Such was the amount of work Google had already pioneered in the arena at that point.

A mistake is also a lesson. Remember, lessons in life are repeated until learned.