Markov Chains Modeling for Multitouch Attribution Modeling

This post shares the code and dataset for 03/01/2024 episode of “Friday Fun. You can watch the episode here:

The Notebook for the code used to develop the use case is here. Comments will be inserted in the notebook over the weekend.

https://anaconda.cloud/share/notebooks/09823ad1-dda6-422d-bccb-cd3f421b5fb0/overview

The dataset used, available online is here:


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