Avoiding the Technology Roadmap Quagmire

Should technology roadmaps be about solely technology?

While the common sense answer may seem “yes”, I beg to differ.

The way we think about roadmaps and design them, it becomes more like a vision rather than an execution journey map.

And whether we accept it or not, the driver behind this approach is that roadmaps have become more of a marketing document than a document that can be used to upgrade technology capabilities.

Organizations tend to insert all jazzy technology buzzwords, features and functionalities in roadmaps so that boxes can be checked-off.

But that is not what roadmaps should be about.

In this episode of “Think About It”, we discuss why roadmaps can be a solution to the confused state of technology capability building that many organizations face.


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